IT STARTED WITH A CONVERSATION WITH ONE CUSTOMER.

”Resently,my hair has become thinner and less glossy”
”I’m worried about hair loss and I can’t get them together”
It seemed like the customers were worried about itching on your skin and scalp.

When we investigated what the customer needed,we found our the word”petroleum-derived ingredient”. It’s stimulus to the human body was strong and had an adverse effect.

Can we produce cosmetics without petroleum-derived ingredients?

Therefore,Hanada decidented to recommend cosmetics that do not contain petroleum-derived ingredients.
I tried a lot of natural cosmetics,but”Made with natural ingredients but plant extracts are pertoleum-dased alcohole extracts” “Soaps containing only plant components There was no convincing item such as “the hair does not come togerther”. According to a research institure of a cosmetics company, “cosmetics can not be made without adding petroleum-derived ingredients.” He was told.

My mother picked herbs in the garden

However,I remembered that when I was a kid,my mother picked herbs in the garden,soaked in shochu(alcohol).and divided it with water.And my mother said,”This lotion is the best.”

“Why can’t cosmetics company make something that an amateur mother can easily make?”
When I contacted a laboratory, he said,”It’s not that we can’t make it,but natural ingredients are extracted at a very high price”

Therefore,I decided to start with “If it is something that does not exist in the world,it is worth making”.

“What is not mixed” is impotant

Even if a lot of ingredients that are good for the skin are mixed,”what is not mixied” is important.

Also,from the perspective of a hairdresser, the some as “If the field is not good,good crops will not grow.”, good hair will not row unless the scalp is healthy.

Sablier embodies “petroleum-derived ingredients 0.00%” and “ageing care”, and also a good partner and understanding person for everyone.

In order to obtain more “beauty and health”, it is thought that “high content of natral raw materials” and “elimination of petroleum-derived components” will be required in the future. Unless people’s desire for beauty is exhaustred, products and services that solve is are required.The aging care maker will continue to be a market with great potential.And what cannot be excluded here is that it is predicted that the demand for natural ingredients will indrease, and the development of plant-based aging care products will be famous.

The global cosmetics market comparable to oues are P&G, Hindustan Unilever, The Hain Celestial Group, Estee Lauder, Kao, Aveda, Colgate Palmolive, Onesta Hair Care and Bio Veda Action Research Giovanni Cosmetics. There are many products on the market, but there are almost no products with “0.0% of petroleum-derived ingredients”. which is our unique point.